our (hi)story
The Jewish story stretches back thousands of years. It is a story of exile and return, of learning and resilience, of families carrying traditions across continents and generations. Tribe613 exists to help tell that story in ways that feel alive today. Through books, ideas and projects, we reconnect with the past while building for the future.
our pride
Jewish identity has never been about power. It is about responsibility.
We are taught to value learning, family, kindness, generosity and the pursuit of justice. Those values shaped our history and continue to shape everything built under the Tribe613 banner. Pride is not arrogance. It is simply remembering who we are.
our light
The Hebrew word mitzvot means commandments, but it also means opportunities. An opportunity to do good. The number 613 represents the number of mitzvot in Jewish tradition. Not as a slogan, but as a compass. Every project here aims to bring something positive into the world – through story, innovation, creativity or nourishment. A small light still pushes back a lot of darkness.
ideas built with purpose
These are some of the projects I’ve created over the past few years. I’m very proud of each of them and they are all rooted in Jewish values and pride:
be good, be kind, be generous, bring light and meaning to the world.
Legends of the light
Stories that illuminate who we are.
Legends of the Light is a collection of short, powerful stories from across Jewish history – from biblical figures to modern heroes. Originally written as bedtime stories for my children after 7th October, the project grew into a way to reconnect with our heritage and pass that light to the next generation. Because every child deserves to know the giants whose shoulders they stand on.
seder kitchen
Technology for people who create food with purpose.
Seder Kitchen is a food-business operating system designed to help chefs, food producers and kitchens manage recipes, nutrition, production and costs with clarity and precision.
It turns complex kitchen processes into simple, structured workflows.
Because great food deserves great systems behind it.
frootie
Food that loves you back.
Frootie is a plant-based dessert & food brand built around one simple idea: treats should be joyful and nourishing.
Everything is plant-based, kosher, allergen-friendly and crafted to be as delicious as it is thoughtful. Sweet food, made the way it should be – kind to people, animals and the planet.
Want to find out more?
If you’re interested in a collaboration or simply want to find out more about my projects, then please drop me a line below.
Explore Our Blog
Israel: A Million Threads of Light
There are places in the world that are beautiful because of their mountains. Some because of their[…]
Revolutionary Rhymes by Useful Idiots
There is something almost heart-warming about the modern anti-Israel chant. Not intelligent. Not informed. Not morally coherent.[…]
The Friday Night Reset
There is a moment every Friday evening when the week quietly loosens its grip. The emails stop[…]
Contact me
Please feel free to send me a message. If you’d like to get in contact to discuss bulk/educational orders for Legends of the Light, please do so via this link. Many thanks.